Sydney Sweeney has a new venture to debut. Just a day after being spotted at the Hollywood sign with bras in hand, the actor confirms to Cosmopolitan exclusively that she is indeed launching a new brand: SYRN (pronounced like “sye-rin”), a lingerie line.
“I was in the 6th grade with DDs. I hated the bra I had to wear,” Sydney said in a press release. “When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of SYRN.”
To that end SYRN is available in 44 sizes, ranging from 30B to 42DDD, with most styles under $100. The lingerie line is structured into four core personas that shape the style of the pieces: Comfy, Playful, Romantic, and Seductress.
“I wanted to create a place where women can move between all the different versions of who we are,” Sydney added in the release. “I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.”
The first pieces (from Seductress) drop tomorrow, Wednesday, January 28 at 9 a.m. PST. If you’re eager to get your hands on the Seductress drop, you can sign up for early access here and start shopping an hour earlier (8 a.m. PST).
